Why GA4 and Google Ads report different numbers
Why GA4 and Google Ads rarely agree on clicks and conversions, which gaps are normal, and a plain-English checklist for checking the difference yourself.
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Tracking and analytics, explained.
Practical notes on GA4, Google Tag Manager, server-side tagging and the tracking behind your marketing.
Consent Mode v2 explained for small businesses
A plain-English guide to Google Consent Mode v2 for UK small businesses: the four signals, basic vs advanced mode, and what to check on your site.
Read the postServer-side tracking doesn't make consent optional
Moving GA4, Google Ads or Meta tags to a server doesn't remove the need for consent. What UK businesses should check before making the switch.
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