Tracking & analytics · AI for SMEs
Tracking you can trust, and AI you can put to work.
We're a UK consultancy with two sides to the work. We fix GA4, Google Tag Manager and server-side tracking so your marketing numbers mean what you think they mean. And we help small and medium-sized businesses put AI to work, with training, consultancy and custom builds, including bots.
30 minutes, no charge. We'll talk through tracking or AI and tell you honestly what we'd recommend.
Sound familiar?
If a few of these land, on tracking or on AI, we should talk.
Tracking
- GA4, Google Ads and your CRM all report different conversion numbers
- Nobody has opened GA4 since the migration because no one trusts it
- Your GTM container has 90 tags and no documentation
- Consent Mode was "done" but you can't say what it actually does
- Reporting on paid performance means exporting to a spreadsheet first
AI
- You know AI matters, but it's hard to tell which tools are useful and what's just noise
- The team is already experimenting, without shared ground rules for accuracy, data or confidentiality
- Off-the-shelf tools don't fit the work, and there's no time to set up something that does
Tracking platforms we work in every day
- Google Analytics 4
- Google Tag Manager
- Server-side GTM
- Google Ads
- Meta CAPI
- BigQuery
- Looker Studio
What we do
Two pillars: tracking and analytics, and AI for SMEs
Two kinds of work, handled the same way. A conversation first, then a written scope and a price. You're never locked into a retainer just to find out whether we're any good.
Tracking & analytics
GA4, Google Tag Manager, server-side GTM, and the tagging around your ads and site. Most of this starts with an audit, so we can see what's there before we quote.
- GA4 implementation & support. Clean event naming, conversions that match reality, and reports your team will actually open. Plus support when something breaks.
- Google Tag Manager. Containers built to a plan. Data layer specs your developers can implement, and a governance model so it stays clean.
- Server-side GTM. Longer-lived first-party cookies, conversions that survive ad blockers, faster pages, and control over what data leaves your site.
- Tracking & tagging. Google Ads and Meta conversions, enhanced conversions, Consent Mode v2, ecommerce events, call tracking and cross-domain journeys.
AI for SMEs
For small and medium-sized businesses. Training and consultancy if you want to use AI yourselves, and custom AI — including bots — if you'd rather we set it up.
- AI consultancy and training. A plain-English briefing, hands-on sessions on real tasks from your business, and ground rules for accuracy, data and confidentiality. Online or in person, one-to-one or as a team workshop. £250 per day of training.
- Custom AI and bots. Designed and set up around how your business works, including bots configured for your team or your customers. Quoted per project. Ongoing support is a monthly retainer of £500 for 20 hours.
- Who it's for. Owners who want to understand AI before investing, teams already experimenting, and businesses that generic tools don't fit.
- Where, and the tools. In person in the West Midlands — Wolverhampton, Telford, Shropshire and Birmingham — or online. We build with Grok, Grok Bot, Claude, ChatGPT, Higgsfield, Cursor and Google Gemini.
How it works
A call, a fixed scope, then the work
Both sides start the same way. We talk first. You get a written proposal with a fixed scope and price before anything starts.
Tracking
Audit first. We won't quote for implementation before we've seen what you've got — too many tracking projects fail because someone rebuilt on a broken foundation.
Review
A free 30 minutes in your GA4 property and GTM container. You'll get a straight answer on whether there's a real problem worth paying to fix.
Audit
A full pass over data collection, tags, triggers, consent, conversions and attribution — with every issue ranked by what it's costing you.
Measurement plan
What you need to measure, mapped to events, parameters and a data layer spec your developers can build from. Written down, not in someone's head.
Build & hand over
We implement, QA in staging and production, then document it and train your team. You should be able to run this without us.
AI
No long process. A call, then a plan with a fixed scope and price, then training or a build, and a handover.
Call
We talk about your business, where you are with AI, and whether you want training, advice, or something built.
Plan
You get a written proposal with a fixed scope and price. Training is priced per day. Custom AI is quoted per project.
Train, build, hand over
Hands-on training, or we design, set up and test the AI — including bots — then walk your team through it. Ongoing support is there if you need it.
- 50+
- Implementations completed by our founder
- 70%+
- Of consent-lost ad-click journeys Google says Consent Mode modelling recovers, on average*
- 14 mo
- Longest GA4 event data retention on a standard property, so exporting to BigQuery matters**
- 15 yrs
- Founder experience in analytics and tracking
* Google, April 2021. Google notes results “may vary widely” with consent rates and Consent Mode setup. ** Google Analytics Help: standard properties can keep event-level data for 2 or 14 months; longer periods are Analytics 360 only.
Who we work with
Supporting Croud and the clients it serves
We work as a technical specialist alongside the digital marketing agency Croud, supporting the measurement and tagging behind its clients’ campaigns.
“JayC Consultancy has been providing support to numerous clients we have. This includes doing GA4 and GTM audits, leading technical marketing projects, including project management work and general GTM implementation and troubleshooting.”
Digital marketing agency
What that work looks like
- GA4 and GTM audits. Reviewing how tracking is set up, finding what is broken or missing, and reporting it in order of importance.
- Leading technical marketing projects. Owning delivery from scoping through to launch, including the project management.
- GTM implementation. Building and changing containers, tags, triggers and data layer requirements to a documented plan.
- Troubleshooting. Working out why a tag, event or conversion is not behaving, and fixing it.
Free tool
How healthy is your tracking?
Ten quick questions about GA4, Google Tag Manager, consent and conversion tracking. Get a score and a list of what to fix first, in about two minutes.
Questions
The things people ask first
How do we start working together?
With a free 30-minute call. We talk through what you're trying to do — tracking you can trust, or AI for your team — and you get an honest read on what we'd recommend. If we go ahead, you get a written proposal with a fixed scope and price before any work starts.
Why do GA4 and our ad platforms report different numbers?
They almost always will, and some of that gap is normal. GA4 attributes conversions using its own model and lookback window; Google Ads and Meta count them against the click or impression that drove them, in their own time zone, with their own conversion windows.
The goal isn't to make the numbers match. It's to make each one accurate on its own terms, and to know which one to trust for which decision. A big unexplained gap, though, usually means something genuinely is broken.
Do we actually need server-side GTM?
Not everybody does, and we'll tell you if you don't. It earns its keep when Safari's cookie limits are truncating your attribution, when ad blockers are costing you a meaningful share of conversions, when client-side tags are dragging page speed down, or when you need real control over what data leaves your site. On smaller sites the running cost, which Google puts at roughly $90 a month at minimum, can outweigh the benefit.
Can you work with our existing developers and agency?
Yes, and it's usually the fastest route. We write the data layer specification, your developers implement it, and we handle everything inside GTM and GA4. We're happy to join sprint calls and review pull requests. We're not trying to replace your agency — we're the bit most agencies quietly outsource anyway.
Do you offer AI training for small businesses?
Yes. AI consultancy and training is for small and medium-sized businesses: a plain-English briefing, hands-on sessions using AI on real tasks from your business, and ground rules for accuracy, data and confidentiality. Training is online or in person, one-to-one or as a team workshop, at £250 per day. In-person sessions are in the West Midlands — Wolverhampton, Telford, Shropshire and Birmingham.
Can you build a custom AI bot for us?
Yes. Custom AI consultancy is a done-for-you service: we design and set up AI around how your business works, including bots configured for your team or your customers. We build with tools such as Grok, Grok Bot, Claude, ChatGPT, Higgsfield, Cursor and Google Gemini. Each project is quoted with a fixed scope and price, and ongoing support is available at £500 a month for 20 hours.
What does it cost?
Tracking audits are a fixed fee based on the size of the site. Implementation is a fixed price against a defined scope, and ongoing tracking support is a monthly retainer you can cancel with a month's notice. AI training is £250 per day. Custom AI is quoted per project, and ongoing AI support is £500 a month for 20 hours. You always see the number before you commit.
Start with a free call
Tracking, AI, or both. Thirty minutes, and a straight answer on what we'd do next — whether or not you hire us.