JAYC Consultancy blog https://jayc-consultancy.info/blog/ Practical notes on GA4, Google Tag Manager, server-side tagging and the tracking behind your marketing. en-gb Wed, 11 Nov 2026 00:00:00 +0000 What server-side GTM really costs per month https://jayc-consultancy.info/blog/server-side-gtm-cost-per-month/ https://jayc-consultancy.info/blog/server-side-gtm-cost-per-month/ Wed, 11 Nov 2026 00:00:00 +0000 What server-side Google Tag Manager really costs to run each month: Cloud Run hosting, logging, managed hosts and a practical checklist for UK businesses. GA4 Data Manager: how to avoid counting conversions twice https://jayc-consultancy.info/blog/ga4-data-manager-double-counting/ https://jayc-consultancy.info/blog/ga4-data-manager-double-counting/ Sun, 08 Nov 2026 00:00:00 +0000 GA4 Data Manager can simplify connections, but duplicate pipelines can count conversions twice. Our practical checklist helps you check before connecting. Server-side GTM will share full IP addresses with Google's ad tags from January 2027 https://jayc-consultancy.info/blog/server-side-gtm-full-ip-addresses-google-ads-2027/ https://jayc-consultancy.info/blog/server-side-gtm-full-ip-addresses-google-ads-2027/ Tue, 03 Nov 2026 00:00:00 +0000 From 11 January 2027, server-side GTM will pass full IP addresses to Google's ad tags unless you act. What's changing and what UK businesses should check. Why GA4 and Google Ads report different numbers https://jayc-consultancy.info/blog/why-ga4-and-google-ads-numbers-differ/ https://jayc-consultancy.info/blog/why-ga4-and-google-ads-numbers-differ/ Sun, 01 Nov 2026 00:00:00 +0000 Why GA4 and Google Ads rarely agree on clicks and conversions, which gaps are normal, and a plain-English checklist for checking the difference yourself. Consent Mode v2 explained for small businesses https://jayc-consultancy.info/blog/consent-mode-v2-explained-small-businesses/ https://jayc-consultancy.info/blog/consent-mode-v2-explained-small-businesses/ Tue, 27 Oct 2026 00:00:00 +0000 A plain-English guide to Google Consent Mode v2 for UK small businesses: the four signals, basic vs advanced mode, and what to check on your site. Server-side tracking doesn't make consent optional https://jayc-consultancy.info/blog/server-side-tracking-still-needs-consent/ https://jayc-consultancy.info/blog/server-side-tracking-still-needs-consent/ Mon, 26 Oct 2026 00:00:00 +0000 Moving GA4, Google Ads or Meta tags to a server doesn't remove the need for consent. What UK businesses should check before making the switch. Google Tag Manager Is Changing: What It Means for Your Tracking https://jayc-consultancy.info/blog/gtm-updates-2026/ https://jayc-consultancy.info/blog/gtm-updates-2026/ Thu, 22 Oct 2026 00:00:00 +0100 Google is merging the Google tag into Tag Manager, simplifying the interface and adding visual tagging. Here's what it means for your tracking and what to check next.