Free tool

How healthy is your tracking?

Ten quick questions about GA4, Google Tag Manager, consent and conversion tracking. It takes about two minutes, there’s no sign-up, and you’ll get a score plus a list of what to fix first.

Your answers stay in your browser and aren’t stored. If you’ve accepted analytics cookies, we record your overall score, not your answers, so we can see how the check is used.

Prefer an automatic check? Our tag checker reads a website’s code and shows the tracking it can find.

0 of 10 answered

Are your most important actions, such as enquiries, bookings or purchases, set up as key events in GA4?
Do the enquiry or sales numbers in GA4 roughly match your own records, such as your CRM, inbox or shop system?
Does your cookie banner actually stop analytics and advertising cookies being set until a visitor accepts?
Is Google Consent Mode v2 set up, passing each visitor’s cookie choice to Google’s tags?
If you run paid ads, is each conversion counted once, with no duplicate tags or double counting?
Is traffic from you, your team and your agencies filtered out of GA4?
Do you know what every tag in your Google Tag Manager container does, and why it’s there?
Does someone check that tracking still works after each website update?
If visitors move between your own websites, for example to a separate booking or checkout site, is that tracked as one visit?
Is GA4’s event data retention set to the longest option (14 months on a standard property), or is your data exported to BigQuery?

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