Our work
We work as a technical specialist alongside the digital marketing agency Croud, supporting the measurement, tagging and technical delivery behind its clients’ campaigns.
“JayC Consultancy has been providing support to numerous clients we have. This includes doing GA4 and GTM audits, leading technical marketing projects, including project management work and general GTM implementation and troubleshooting.”
What we do
Each one is something an agency team needs done properly but often lacks the specialist time to do itself.
A structured review of how a client’s tracking is set up: GA4 configuration, events and conversions, and the GTM container behind them. The output is a written list of what is broken, missing or risky, ranked by how much it matters, so the account team knows what to fix first.
About GA4 workOwning a technical piece of work from scoping through to launch: agreeing what is being measured, coordinating developers and the client team, tracking progress and dependencies, and making sure it lands. This includes the project management, not only the technical build.
Building and changing Google Tag Manager containers: tags, triggers, variables and data layer requirements, done to a documented plan and tested before it goes live, so the next person can understand and safely change it.
About GTM workWorking out why a tag, event or conversion is not behaving, then fixing it. Numbers that suddenly dropped, conversions counted twice, tags that fire on the wrong pages: tracked to the cause rather than patched over.
About tracking and taggingFor agencies
Most agencies have people who understand tracking. Fewer have someone with the spare capacity to audit an account properly, or to own a tricky implementation end to end.
That is the gap we fill. We can be brought in for a single audit, for a defined project, or for ongoing support while your team focuses on the campaigns. We work with your account managers and your client’s developers, and we document what we do so the knowledge stays with the client rather than with us.
Thirty minutes to talk through what you need. Free, and there is no pitch at the end if we are not the right fit.